Mar 18, 2010

JT to Launch New Style of Smokeless Tobacco Product “Zerostyle Mint”

Tokyo, March 17, 2010 --- Japan Tobacco Inc. (JT) (TSE: 2914) announced today the launch of a new smokeless tobacco product “Zerostyle Mint,” with sales beginning exclusively in Tokyo in mid-May 2010.

Tobacco has rich history and is available in a large number of varieties. In different parts of the world, smokeless tobacco including snuff(*1) and chewing tobacco are consumed in addition to cigarettes. While the majority of consumers in Japan are smoking cigarettes, demand is increasing for tobacco products designed to be used in places where consideration needs to be given for those nearby.